Tourism Then and Now


Helen Smith – Blue Badge Tourist Guide

Monday 20 September, 6pm


How did the small market town of Stratford upon Avon grow into a global destination?  I trace the influences and influencers over the last 400 years and give an insight into the world of tourist guiding in 2021.

I am a qualified Blue Badge Tourist Guide for the Heart of England and, in normal times, work with visitors of many nationalities and interests in and around Shakespeare’s County.

The video of the presentation may be viewed on the Stratford Society's YouTube channel.