Tourism Then and Now


Helen Smith – Blue Badge Tourist Guide

Monday 20 September, 6pm


How did the small market town of Stratford upon Avon grow into a global destination?  I trace the influences and influencers over the last 400 years and give an insight into the world of tourist guiding in 2021.

I am a qualified Blue Badge Tourist Guide for the Heart of England and, in normal times, work with visitors of many nationalities and interests in and around Shakespeare’s County.